Sunday: Beginning Or The End?

Hi All!

So, after some good Saturday night fun, its time for Sunday, the BBQ day as few of my mates call it.

Ever wondered if Sunday was the beginning of a week or the ending of a weekend? No? Well then, it’s only me I guess.

Well personally, Sunday always bought a mix of feelings for me. It is a great day when I think about how refreshed I feel with two nights of great fun with my mates and also eagerly looking forward to the afternoon hang out time, enjoying the sun (possibly) and downing a few effen beers while chatting up with mates and watching my girlfriend mingle with my mates’ girlfriends, a whole get together thing.

On the other hand, by the evening, I feel this voice inside me, which says, “Oh Damn! Is it time to sleep and wake up to the Nightmare in The Elm Street Again?”. Little can I do about it though folks, otherwise next week the white little paper with my boss’s autograph, which I like to call my PAYCHECK, would be missing.

Anyway, I have started receiving a lot of attention from the girls in my neighbourhood fellas, I guess the word has gone out that I am the one writing these effen™ Great Bloke blogs. I may be in a lot of trouble if my girl friend comes to know about the attention I am receiving but tell you what fellas, I wonder how cool it would be for the bloke or the chick who wins this competition (Considering they are single, unlike me L )

The competition is already approaching the end of the 2^nd week, after which we still would have 4 more weeks to go. There are already people who won some great weekly prizes on our Facebook page. So, if you still haven’t tried your luck at that, I suggest you do that NOW!

Time up for now fellas, until the next time…Keep Living The Oath, Like An effen™ Great Bloke.

I Will See You, When I See You.

effen Great Chick???

Hi Again Everyone!!

Hope you all are having a good weekend till now. Well, if you’re reading my blog on a Saturday, instead of enjoying your weekend, then I dearly hope you at least are enjoying my blog with a few effen™ beers.

I went out with a large group of mates yesterday, to a local pub, we all had a pretty good time, drinking some fine crafted beers…..effen™ Offcourse!!! I was enjoying myself in a corner, listening to the music when I saw a highly attractive girl coming to me. I thought may be I had too much to drink (but that NEVER happens) and I was imagining stuff.

Turned out that I wasn’t imagining and the girl indeed was coming to me, she had apparently got to know that I am writing the effen™ Great Bloke blogs. At first I thought I actually have a fan (wouldn’t that be great). However, she was in fact unhappy with the way I write my blogs. She was upset because she thinks I portray effen™ to be “exclusive for men” and girls are not allowed to be the effen great “chicks”.

Well……to clear her and possibly a lot of other girl’s confusion, let me tell you all, effen™ Great Bloke competition or the effen™ premium lager for that matter is not confined to any particular sex, race, culture, or whatever other classification you can think of.

Yeah, I know the word “Bloke” does sound like it is directed towards males but think about it, how does the name “effen ™ Great PERSON” sounds to you? Kinda lame,right?

effen™ Great Bloke or effen™ Great chick, the competition is about doing something great for your friends, whether you want to call them mates, girl friends or whatever. It is about doing something special for your friend, it is about showing what you think an effen™ Great Bloke would stand for.

If you think the effen™ Great Bloke should be changed to effen™ Great Chick, then perhaps you should send in your entry. After all, if you turn out to be the winner, everyone will call you the effen™ Great Chick, eh?

So, get started girls, you are not out of this, send in your entries and show what you can do for your mates/girl friends/friends (whatever!!). effen™ is open to all, not just guys, so start pouring in.

Keep Living The Oath, Like An effen™ Great Bloke.

I Will See You When I See You.

Where Is effen??

Good Day All,

It’s that time of the week again fellas, WEEKEND TIME!! Going back to home after a long day at work can really be tiresome but when it is a FRIDAY, there is this force inside us which drives us to quickly go home and get into our desired clothing (instead of the business attire a lot of us are subjected to in our office) and get started on the weekend plans.

Well, I spend my evenings the old fashioned way, going to the local pub with a couple of mates, downing a few premium crafted beers and talking about the random events happening in our lives. As the beer starts taking its toll, the talks continue to get crazier.

I am lucky though that my local pub does stock effen™ beer. A lot of my mates have been complaining about their local pub or bottle shop not stocking effen™ beers. All I can tell them is that, if it was to me, effen™ premium lager would be the second most easily available liquid…first being water offcourse.

No, but seriously, I know that there are many of you out there who are keen lovers of genuine premium crafted beers and after getting to know about effen™ are probably wondering, “WHERE CAN I BUY EFFEN?” Folks…we are spending sleepless nights to get effen™ to every bottle shop and pub as soon we can but we require your help in this.

If you want your local stockists to stock effen beer, then join the effen™ mates club here. Get all your mates to join it as well.

In the meanwhile, you can do what I used to do before my local stockist realised that effen™ is the way to go. You can order effen premium lager to be delivered right to your door step online here.

In the meanwhile, with your support, we CAN and we WILL get effen™ to your local stockist SOON!

That’s all for today folks, Keep Living The Oath Like An effen™ Great Bloke.

I Will See You When I See You.

Land Of Opportunity

Hey All!!

Coming back from office yesterday, waiting for my tram at the heart of the city, I couldn’t help but wonder how culturally diverse our country has become. Many countries boast about being a multicultural society but very few indeed can truly be called multicultural.

Looking at the many Asians, Indians, Arabs, Africans and Europeans (How do I know who’s an European? Well, their accent gives them away), I start to wonder if Australia is the new Land Of Opportunity.

I have seen so many Hollywood movies, where America has been called the land of opportunity. I too, for the longest of time believed that it was true. However when I see a Chinese guy doing accounts for an Indian software programmer, who is servicing an Arab client serving a majority of Australian consumers, then I think, may be….Australia is indeed the new Land of Opportunity.

Where else would you find Free Supply Of Premium Crafted Beer for One Year, not just for yourself but also for your one best mate, all this, just by being a great friend to your mate. People from all cultural backgrounds are invited. After all, being a great mate is not confined to any particular race or culture. (You do have to be an Australian resident who is 18 years or older though)

So, send in your entry folks, even if it’s in your own language, don’t worry, our translators are there to help us. This might be the “different” I was talking about yesterday. A simple act but done differently in your own cultural way or language, could be cool, eh?

I will be waiting for your entries fellas. Until the next time….Keep Living The Oath, Like An effen™ Great Bloke.

I Will See You When I See You.

Same But Different

Good Day Everyone!

Last night, my best mate and I decided to go on the roof, carry a couple of effen™ premium lagers and just look at the city from the top. (Kept safe distance from the edge though, it’s never safe practice to be at the edge, when on the roof, especially when you’re drinking)

It was wonderful experience fellas, quite relaxing. When my best mate bought this apartment with roof access, he did so because he wanted to enjoy drinking a few beers while looking at the city from top. Yesterday, he told me that it was the first time he was able to do it and mind you, he had bought this apartment a couple of years back.

It just reminded me about how important it is to appreciate the little things in life and not forget about them while trying to keep up with this fast paced life.

Ooooo!! I sound like a philosopher, eh? Well, whatever, I guess it’s good to be a little philosophical about life sometimes.

It sure sounds like another tip for the competition though. While thinking about the best or an outstanding idea, we may forget that sometimes, the best ideas are the ones which are the simplest. As a clever man said, “Winners Don’t Do Different Things, They Just Do Things Differently”

The simplest of ideas, done in the most different way can turn out to be the winner of ONE YEAR’S SUPPLY OF FREE effen™ Beer for one lucky person and their One best mate.

So, send in your submissions fellas or go to our Facebook page to enter the weekly competition and win exciting prizes.

Until the next time…..Keep Living The Oath, Like An effen™ Great Bloke.

I Will See You, When I See You.

Saving Act From Day Light Savings

Hi Again All,

I had a pretty rough day at work yesterday; I was supposed to meet a client at 2pm at a cafeteria near his place. Since my boss was standing on my head, asking me to hurry more than I needed to, I eventually turned up at the café half an hour early.

I decided to order a decaf for myself, just to unwind a little after hurrying so much unnecessarily. I waited…. and waited…… and kept on waiting for the next one and a half hour before the client finally decided to turn up.

Quite honestly, I was waiting for at least a quick apology but instead he just came in, smiled, we shook hands and he ordered something for himself and started talking about business.

Being at my diplomatic best, I told him I had wrongly assumed the meeting time to be at two. It was then that our “Western Australian” client realised that we at Melbourne have started our daylight savings already.

It was a priceless expression on his face though.

Talking about daylight savings, my young cousin did an effen great bloke act yesterday. He and his best mate had their first exam and my cousin had this feeling that his best mate may not have turned his alarm clock 1 hour ahead. So, he skipped his last minute revision and drove all the way to his place to wake him up on time.

Now isn’t that one of the effen great bloke stories you might wanna give a thought to??

One of the guys asked me if an effen™ Great Bloke would ditch his girlfriend to go for a night out with his best mate? The answer to that is, No mate, he won’t.

As I said last week, think about effen™ premium lager and its taste when you think about the effen™ Great Bloke. It’s a little sweet, a little bitter, fine blend and perfect balance. An effen™ Great Bloke knows pretty damn well about how to manage his time, he would never like to disappoint his best mate but he wouldn’t even ditch his girlfriend for a night out with his mates.

What an effen™ Great Bloke might do is that he would take his girlfriend with him and spend quality time with both his best mate and his girlfriend, all downing a few chilled effen™ Premium Lagers. Now that’s a situation where everyone’s a winner!

Anyway fellas, that set for now, do remember to send in your submission and also ask your mates to do the same.

Until the next time…Keep Living The Oath, Like An effen™ Great Bloke.

I will See You When I See You.

Journey From Mon to Fri

What a weekend fellas, if only life was as perfect as this weekend was. A great time at the game with Melbourne “Storming” their way to their 2^nd NRL title in 3 years, good time at the beach and offcourse downing the best premium lager Australia has to offer, that’s right… our very own effen™.

We wait for our weekends eagerly, don’t we?

Monday, we are dragging ourselves to work, sitting (or probably standing) in the tram and wondering if we should give a serious thought to one of those “work from home” offers.

Tuesday, we can’t help but think about how we still have 3 more days after this before we get to the favourite time of the week. The irritating customers, who do not understand the meaning of “business days” asking about why their statements have not arrived in the mail yet, are just an addition to your problems.

Wednesday, you have come to terms with life and have this new found energy which should probably carry you till Friday.

Thursday, the energy is booming by now and while you’re smiling at the shouting customer in front of you and saying “hmm hmm, I understand”, your mind is occupied with the possible plans you have already started making for the weekend.

And Last but not the Least…Friday, The Independence Day, Nothing your boss or your customers say makes any difference to you, you know you have your reward waiting at the end of the day, and you look at your watch and counting down the hours before you can run out of the office doors and go to your local pub to down a few…….Do I need to mention what??

The competition is already in its 2^nd week and I have never had a better time in my life, reading all the submissions, watching all the videos, I feel like Tom Burlinson from Australia’s Got Talent, judging the videos and submissions. Although I would have loved a Dannii Minogue by my side but seems like I have to do with a lighter version of Freddy Krueger from Nightmare in the Elm Street a.k.a. MY BOSS.

Anyway fellas, keep sending your submissions, 4 more weeks to go. That’s all I have for now.

Keep Living The Oath, Like An effen™ Great Bloke.

I Will See You When I See You.

Help Us To Help You

Hi again folks, the weekend just got more fun for me. I thought I was coping well with the Saint’s loss last week but my best mate thought I could do better. So….a while back, I got a call from him and he has got return tickets for both of us to Sydney and box tickets for the Eels Vs The Storms…one more grand final, the NRL this time. The Eels have already claimed the match to be Sydney Vs Melbourne, instead of Parramatta Eels V Melbourne Storm.

So its going to be huge fellas and I CANNOT believe that my mate actually went out of his way to get the tickets for me, just because he thought I was upset over the Saint’s loss. I was nearly tempted to announce him as the winner of our competition, before I realised I can’t do that.

Although, I did realise that this would be a perfect example to share with you all, especially those who are thinking of ideas for their submissions. Is your mate as great a bloke as mine?

Talking about great mates, effen™ needs all of you, all our great mates to support us in our bid to get effen™ as close to you as possible. I urge you to join the effen™ mates club, so that we can lobby on your behalf to get your local stockists to stock effen™ beers. Help Us, To Help You get the effen™ Premium taste closer to you. You can join the effen™ mates club here

Enough of spending those much deserved weekends in your local pub, drinking watery beers and wishing you had a better option, I mean come on! I would rather fill a glass of tap water for free than pay for “beer” which is basically water with a little bitter taste.

So, join the effen mates club folks and get all your mates to join us as well and we assure you, the real taste of beer shall be available for you at your local pub…SOON!!

There are also weekly prizes to be won fellas, you can also check our Facebook page, and invite your friends to be effen™ fans to be eligible for the weekly prizes.

So, that’s all I have for now, until the next time……Keep Living the Oath like an effen™ Great Bloke.

I Will See You When I See You.

Hints or Suggestions Anyone?

Its weekend time again folks and memories of last weekend are still too clear in my mind. Walking down the good ‘ol Flinders Street, the “Cat” calls only got louder and I kept wondering what on earth kept the Sainties coach from giving more on field time to Luke Ball.

Well, all said and done, it was a great game of footy and although I wished our boys would have won, I think the game gave us all that we ask off it. It was close, had a few arguments, intensity was high, far from being one sided, isn’t that a perfect match with a few effen™ beers?

The Saints may not have won the Grand Final but they sure did qualify for being effen™ Great Blokes. Why? They sacrificed the 2^nd half for their beloved mates in the Cats’ team, after all, 2 grand final loss in two years wouldn’t have looked too great, eh? So, if that’s not being an effen™ Great Bloke, then what is?

I guess the answer to that question lies in the hundreds of submissions I have already received for the effen™ Great Bloke competition and the thousands of more submissions I expect this weekend. In case any of you are still wondering who or what an effen™ Great Bloke is, then why not check what others have to say about it, here

Watched the video? Still confused? Think about this, what is effen™, think about the taste of effen™ (you might wanna down a few effen™ beers while thinking about this), the fine blend of Australian malts and New Zealand hops, a little sweet, a little bitter, no artificial flavours, all natural. Now, think about that as a person…….got the drift???

If you’re still having trouble then why not just come up with something totally whacky, out of the box. We sure would love to see your crazy ideas. You never know, what may seem crazy to you, might just turn out to be the winning submission for ONE YEAR OF effen™ BEER for You and Your Best Mate.

That set for now folks…..I will eagerly await your submissions, so, until the next time…Keep Living The Oath, Like an effen™ Great Bloke.

I Will See You When I See You.